East Leeds Firm Reinvents Sustainable Packaging

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Picture of the new website
April 25, 2025

A packaging provider based in East Leeds has launched a new website aimed at making it easier for customers to explore sustainable and tailored packaging solutions.

Fenton Packaging Solutions, headquartered in the Cross Green area, says the redesigned site offers a more streamlined, user-friendly experience and reflects a growing focus on offering consultative support to clients navigating today’s complex packaging landscape.

“Our new website has captured Fenton’s personality and emphasises the solutions aspect of our offering,” said Chris Warren, one of the company’s three Managing Partners. “While we are known for supplying every type of packaging from steel and tin-plate to rigid plastic, we are increasingly being asked to recommend and provide solutions which are innovative and more sustainable.”

The updated site highlights the company’s product range while also making it easier for users to connect with local representatives or access updated content via LinkedIn. According to the company, the layout was designed to be modern, uncluttered, and easy to navigate.

“Ever since we rebranded as Fenton Packaging Solutions in 2022, we’ve been stressing the consultative aspect of the business as a solutions provider,” Warren added. “We’re keen to help, easy to talk to and often surprise both established and new customers with innovative solutions which help them enhance their products, improve logistics, advance their sustainability goals, and even save them money.”

The launch comes amid increasing attention on packaging regulations, including the Plastic Packaging Tax (PPT), Extended Producer Responsibility (EPR), and recent recycling reforms. These developments have led many businesses to seek guidance on compliance and cost-effectiveness.

Sustainability is a key theme in the company’s product offering. Fenton highlights that its steel, tinplate, plastic, and cardboard packaging options are all fully recyclable. In some cases, plastic containers can be made using at least 30% Post Consumer Recycled (PCR) material, which can reduce costs related to the PPT.

Fenton’s latest digital update aligns with broader efforts across the sector to adapt to changing regulations, reduce environmental impact, and improve efficiency.

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