The founder of a Leeds family business has spoken of her pride after her work took centre stage at a major community football tournament in East Leeds.
AMORE Makers created the bespoke trophy stand signage, Player of the Match awards and personalised gifts for runners up at the recent World Cup Tournament Games, held in West Yorkshire.
For founder Michela Severini, the project marked an important milestone for a business that only began last year.
The company was launched at the beginning of 2025 after Michela decided to return to work following several years as a stay at home mum.
She wanted to build a business that fitted around family life while giving her “a fresh start” and a new creative challenge.
After first exploring personalised products, the business evolved again when Michela and her husband discovered 3D printing.
“That was the moment everything changed,” she said.
“We quickly realised that 3D printing wasn’t simply another product line. It opened up a completely new world of creativity and allowed us to create products that felt more unique, more meaningful and more versatile. Looking back, I don’t think we were simply changing direction. We were discovering what AMORE Makers was meant to become.”
Today, the family business creates personalised products, business signage, branded displays, awards and event items, alongside professional 3D printing services.

Its involvement with the World Cup Tournament Games came about by chance.
Michela and her family were watching the Brazil vs Japan match when they met the team behind ABRACADABRA Media.
After seeing some of the family’s football-themed products, they were invited to collaborate on a football tournament that took place in July.
For Michela, seeing the finished pieces become part of the event was unforgettable.
“Seeing families, players and visitors enjoying the event while interacting with the products we’d created was something we’ll never forget,” she said.
“It was our first opportunity to support a community event on that scale, and it gave us the confidence to keep moving in that direction.”
Although AMORE Makers has mainly focused on online orders and local markets, Michela said the business is increasingly working with community organisations and local events.
The business name holds deep personal value. AMORE represents the Italian word for love, while each letter stands for a family member, including their dog. Today, her husband plays an active role alongside her.
She enjoys the creative challenge each project brings and hopes to work with more schools, charities, sports clubs and community groups in the future.
For Severini, the true reward comes from bringing creative ideas into reality.
“Whether it’s a product for a business, an event or a special gift, it’s incredibly rewarding to know that something we’ve created will become part of someone’s story or an important moment in their life,” she noted.
Severini hopes others inspired to start their own business will take the leap.
She said: “I’d say don’t be afraid to start before you have everything figured out. Most importantly, enjoy the journey.”
To find out more about AMORE Makers, visit their website on amoremakers.com or visit their Instagram @amoremakers.
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